WP#45: Four Cs That Fitness Clubs Must Perfect

This past couple of weeks the recreation center I work at has no hot water for showers, and this problem was right after we finish renovating the pool that was shutdown for a month. Problems like having no hot water for shower is not unusual for gyms, and our recreation center will be alright. For we nearly are perfect in the other three Cs that needs to be master for fitness clubs to survive in the competitive market.

After being part of the fitness industry for under a decade I experienced it as a trainer, sells consultant, and front desk. I worked in the fitness industry in the Northern Virginia area for nearly three years. I seen gyms come and go. For the Northern Virginia area is consider to be part of the top five most healthy places in the US. I remember three years ago when I just got here that I would go to sporting good stores to understand the fitness market here, that I would see huge sections for yoga stuff. That told me yoga is huge here, and having yoga classes in gyms brings huge numbers for gyms. Well yoga has different kinds of classes that fade and trend. When certain Yoga classes fade, gyms are already looking or investing into the new kind of yoga to survive in the fitness industry. These gyms put up a lot of money to gamble on the next yoga trend to hope to turn up a profit, but most times they do not. For there a lot of factors a gym must be good at for any investment they make to have a chance. A gym with no hot water for a while has better chance of surviving in the fitness industry than a gym banking on the newest equipment or classes.

Before Becoming A Major Player In The Fitness Industry

What I noticed when I observed the last Top 100 fitness clubs like 2 years ago was that big chain gyms like Gold’s are like old whales being eaten off by small hungry fish. The small hungry fish are smaller gyms that focus training a certain way with small groups of people like Cross-Fit and UFC Gyms. This should be known, because people that want to have some sort of ownership in the fitness industry needs to figure what type of training they want to present. For major gym chains are dying, because people know with technology know how they want to train, and half of not most gym goers do not want to invest a lot of money to a huge gym that they will not use most of.

Now if you are part of a major gym like Golds or 24 then you are in a blood war with other gyms. For all of those gyms are the same, so how are you going to set yourself apart from your competitors? That is a question you must ask.

For you to be alive in the gym blood bath wars you need revenue, and you need to know basic math to know how to add up your revenue. Now this post is not about that, but it’s about what is the four Cs your gym must perfect. Aiming to perfect these four Cs will bring in continue revenue that is the gyms life source. Without it, the gym does not exist.

What Are The 4 Cs?

Now these four Cs do not have to be in order, but they need to be known.

The first C I want to present is cleanliness. If your gym is nasty, then your place will not just die because of smell. It will die from lack of continue revenue because most people do not want to train at a nasty place. If the gym is not clean and you are thinking about bringing the next gym trend to your gym, then you better check yourself before you wreck yourself. If your gym smells like a sewer, then no one wants to train at your gym even with the newest gym trend. Even the newest gym trend will not be in your smelly gym. Therefore you should keep your gym clean.

The next C is customer satisfaction, and your members not satisfy means your revenue will dry up soon. Now you do not need to do a bogus gym survey to figure out how to satisfy members. The first way to satisfy members is to master the first c of cleanliness. With the gym equipment, you have make sure those are clean and usable. When it comes to the front desk, have people that smile and are kind all the time on their shift. When it comes to sells people, hire honest people, and train them the right way with the right information. When it comes to trainers, hire ones that know how to train by being honest and know how to manage time by showing up way before the time of their client’s starting time. Also, open your gym with what you advertise it to be opened.

The next C is convenience. Before you break ground or sign lease on a building, be sure your gym is accessible to the population you are trying to draw. Try to make it within walking distance for your members.

The final C is cost. It does not matter what you charge as long as it is within the fair market value of what you know people will pay for. When you set a price for your members agreed upon based on the services you say you will provide in exchange for their money, you better deliver those services. If not, then it does matter what your gym costs for people to train t, because people will eventually stop going to your gym. That means eventually your cash flow will cease even though your gym rates are affordable. For whatever your gym costs you better deliver on your promises.

If you become a master of these 4 Cs, then your gym may survive in the fitness industry.

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WP#44: What Personal Trainers Can Learn From Conor Mcgregor

I am a huge MMA fan, and one of the fighters I enjoy to watch is Conor Mcgregor. If you do not follow MMA but watch ESPN Sportscenter daily, then you might know who he is. For whenever Mcgregor has a fight is usually when ESPN will give MMA coverage. He is the face of MMA because he knocks people out. He has won multiple titles in the UFC and in other organization. He talks a lot of trash, and he usually does what he says he will do. If he did not do what he said he was going to do, then his words would not have any value, and people that hear him would not really care about what he is selling which is himself and MMA.

When it comes to doing what you say you are doing is so important to deliver. A trainer can have the body, degree, and certificates. However, that will not mean anything when you do not deliver to clients with what you say you will deliver which usually has something to do with weight loss.

Now I been back in the fitness industry for nearly 1 1/2 year, and there really has not been a whole lot of changes to it. When I was personal training along with other personal trainers in the mid to late 2000s I hear other trainers telling potential clients of what they can do for them. However, most of them had a hard time showing up. They had a hard time in keeping their promises, and you fast forward to now to see that most personal trainers are the same. I know that because I saw that in the last year. I see the look of frustration on their clients face when trainers do not show up on time, and they do not hear from the trainers of why they did not show up. They give up time and money that ends up being a waste when trainers do not show up. For these are the trainers that think they are the next celebrity trainers, but they are like con artists that con people into giving them money for nothing.

For here is what personal trainers can learn from Conor Mcgregor.

One of the reasons people line to follow him is he shows up to his fights. When fighters pull out last minute, it creates frustrating and it turns people off that bought into them by buying the PPV’s and purchase fight tickets that sometimes requires the purchases of airline tickets and hotel reservations that costs a lot of money. They do this, and they cannot cancel all of this stuff when fighters cancel last minute. Well, Mcgregor never pulls out of any fight, and he delivers in his promises.

Now personal trainers do not have to copy his persona to be a big name in the fitness industry, but they can deliver on their promises by showing up to the time they set up with their potential clients.

If Mcgregor just talked and never showed up, then he probably would not be the biggest MMA star. When trainers just talk and do not show up, then why should they get any clients?

Therefore what personal trainers could learn from Conor Mcgregor is do not just talk a big game and then pull out. When you make promises you should show up if you want more people to train.

WP#40: 5 Round Lower Core Kettlebell Routine

WP#38: My Fitness Videos YouTube Playlist

This link will take you to my fitness video YouTube playlist.

My Fitness Video Playlist

What I Learned From A Quarter Doughnut

There is no questioning on when it comes to my opinion about doughnuts, and my opinion about those is they taste so good even though it is made with bad stuff like processed sugar.

However, I have learned in the past on how to use food that our consider treat yourself food for your favor. When I have a craving for doughnuts I would try to have one for breakfast, and there are a few ideas behind that. One is that your body metabolism should be pretty high from not eating for around 6-8 hours due to sleep. For eating a doughnut first thing in the morning with a high metabolism will be burned immediately, or eating a doughnut first thing in the morning will give you the rest of the day to burn it as energy.

Now since I been training for a grappling tournament I have at least cut down a lot on junk food. That is food that is mostly made of processed sugar and has no calorie value whatsoever. When training for a grappling competition, I need to eat food with the highest nutritional value. I also need to specifically eat foods with other foods. My fats, protein, and vegetables are consumed together with one kind of starch. My fruits are also consumed with one kind of starch. The way I am eating is based on The Gracie Diet, but I made it accommodate me.

When it comes to eating to perform, I prefer my modified version of The Gracie Diet. I had success with it when I competed in grappling tournaments, with having lots of energy while I lost weight. Along with its effectiveness that I like is how I am not restricted to just eating certain foods. Also, the way I combine foods keeps me full and satisfied.

If people are looking for a way to eat better for health and energy, then I definitely would recommend The Gracie Diet.

Well, my son that just turn 3 told me a few days ago he wants doughnuts. I told him I would buy him some for being good. When I bought some doughnuts I did not crave them right away. A few hours before I bought them I had some almonds, hard boiled eggs, and a pork barbecue sandwich. Now as the time progress I begin to crave those doughnuts, and I could have at least one. However, I felt that by having just one doughnut will make my changes to eating perform mean nothing if I eat a doughnut at night. Instead of doing that I drank a lot of water and I ate a pasta plate my wife made.

Even when I started to train harder and eat better I would treat myself on weekend nights. Well, in my grappling preparation there is a lot of battles on the mat and with self. There are battles outside of the mat like eating whatever I want on weekends. I could, but am I willing to pay that kind of price when I train on the mat? For grappling is already challenging enough for me, and not eating foods with high nutritional value increases the uphill battle in grappling, so training for this grappling tournament has helped me be disciplined with my eating on weekends that is a battle as well.

One of the first things I do in the morning is drink water to rehydrate my body. Well, my water cup was next to a quarter doughnut, and this is what I learned from eating a quarter of a doughnut.

After eating the quarter doughnut I wanted more doughnuts because I was hungry, and I wanted more processed sugar. For that is more addicting than heroine.

For instead of just eating more doughnuts to satisfy my hunger and eat more processed sugar I identify on why I was hungry. I had nothing to eat in the last 6 hours before I ate the doughnut. After the doughnut, I craved more sugar. Therefore after I ate the doughnut I was still hungry and I wanted more sugar. For body craving sugar in the morning is normal, because of blood sugar being low. Now that should not justify eating more process sugar, but instead, I should eat natural sugar from fruits which is what I did after I ate the quarter doughnut.

For what I learned after I ate the quarter doughnut was how to not eat more process sugar when it is addicting and that is to eat fruit. After I ate the doughnut I had a bandanna and sliced pineapples. Doing that satisfied my sugar craving, and I filled myself with foods that have high nutritional values.

For this blog post might be helpful to those that struggle with high process sugar addiction like me.